Rebranding, Logodesign, Graphic Design, UX/UI Research and Design, Information Architecture, Prototype, Development
Bikes&wheels is a bicycle and e-bike retailer with stores in Wels, Linz and Vöcklabruck, Austria. At the heart of the company is a group of people with a strong passion for cycling. That's why they sell the best brands on the market like Husqvarna Bicycles, Raymon and Trek. They also offer a range of special services such as e-bike test centers and bike fitting.
New name, new logo, new colors: Bikes&wheels are absolute experts when it comes to bikes and e-bikes. They wanted their brand to reflect that. With that in mind, we added some freshness to the brand to make it friendlier and more approachable for the younger generation.
We designed a cool website and an e-commerce platform that show the company´s innovative spirit. We integrated a flat architecture and some playful animations on the page. On the home page, there is an overview of the services available in all the stores and the most popular bicycle brands. The header features a CTA for the newest blog entries.
The online shop has a filter system that allows shoppers to select either the brand or the bike model they are looking for. We also added the option to pay a deposit and collect the bike at your nearest shop. Product availability in the different stores is also shown.