STIHL
Digital and analog elements hand in hand:
a holistic brand experience for STIHL
STIHL's vision was to create a groundbreaking, immersive experience with the STIHL brand world, showcasing the brand's technological innovation and DNA. The goal was not only to immerse visitors in the history and values of STIHL, but also to provide them with the opportunity to experience and interactively explore cutting-edge technologies themselves. The challenge was to seamlessly integrate digital technology with physical exhibits to ensure a consistent and smooth user experience. From XXL screens to a 270-degree LED wall to virtual reality stations, each component had to be individually designed and developed to make the STIHL brand tangible in a completely new way.
