WP Suspension GmbH
UX/UI research and design, information architecture, prototype, coding
WP Suspension is an Austrian manufacturer of components for motorcycles and counts on decades of experience and expertise to provide that essential upgrade to a motorcyclist, when he needs the best performance in ride.
When it comes to racing, WP Suspension is part of the Pierer Mobility AG, achieving great results in SX/MX, rallies and MotoGP.
The client requested a visual upgrade of the old website.
So we created a clear flow for the user and improved especially the product detail page, to give the products more importance and the user more information.
Inside the menu we included the “power frame” which is a typical element of the brand. This component will appear everytime the user hovers on any section of the navigation, framing the whole page in white and red.
New to this website is also the News page. All the latest articles about the brand and motorsport related trends will be shown here, and can be easily filtered by category, month and year.
03.The Product Finder
We implemented the process regarding the product finder: the user will first select the brand, then all the matching products according to the bike will appear with the possibility to send a request to any authorized center of the users choice.