FRAMEWERT
A digital platform driving growth.
Customer
FRAMEWERT
Services
Branch
Temporary Architecture & Event Structures
Technologies
Storyblok, Next.js, React
Partner for realizing visions
FRAMEWERT builds the structures that make unforgettable events possible. As the European market leader for temporary architecture, their technical promise is simple:
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The challenge:
A Strategic Realignment
The management was facing a crucial moment. In order to initiate a new phase of growth, they had to overcome critical business challenges that were hindering their potential. After years of acting as an international partner of a manufacturer, their own unique expertise had increasingly faded into the background. It was difficult to clearly communicate their own value, product portfolio, and specialized technical services.
The result
two and a half weeks
after the go-live
The new brand appearance of FRAMEWERT impressively demonstrates how strategic rebranding, modern technology, and a smart UX/UI generate real business value. Its success was already evident shortly after the new website was launched.
Users
Sessions
Views
The design reflects the physical weight of the products and translates it into a visual language.
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Rebranding
Potential through a strong identity
The central challenge was the lack of a clear brand. In our strategy workshops, we worked out the essence of the company: the intersection of structural form and inherent value. This gave rise to "FRAMEWERT" - a powerful word creation that combines the craft ("FRAME") with the German word for value ("WERT"). The new logo, inspired by stacked structural elements, became a visual promise of their technical expertise.
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User Experience
Architecture of a user-friendly experience
To solve the problem of product complexity, we have developed an information system that is focused on clarity. We have mapped out the B2B customer journey and found that we were able to significantly improve navigation.
The centerpiece of our UX strategy was the "Shared Information" Model. We developed a system within the Storyblok CMS where the product data is managed in a single, central location. This allows for 100% consistency across the entire website and creates the trust that the B2B audience demands.
With this information structure as a basis, a clean and modern user interface was implemented, which presents complex technical data in a clear form.
Development
A powerful technical foundation
A brand that stands for creating something new also needs a website with a modern technology stack that can reflect this.
Next.js & React: For maximum performance, short loading times, and a smooth user experience, essential for busy decision-makers.
Storyblok as a Headless CMS: Thanks to the modular architecture, the FRAMEWERT team can independently manage hundreds of product variants and content modules without the need for developers.
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