Lactosan Website Relaunch

Industry leader in the biotech sector

Lactosan is an innovative pioneer in the field of biotechnology. specialized in products based on live lactic acid bacteriaDespite groundbreaking innovations, the digital presence was strongly tailored to a professional audience - posing a barrier for broader market segments. In order to specifically target clients and new target groups, Lactosan decided on a strategic digital realignment.

The Challenge
Making expertise accessible

The previous website of Lactosan was convincing in terms of depth of content, but it had a significant drawback: the complex structure and specialized language led to a high bounce rate. This not only made lead generation more difficult but also hindered expansion into new markets.

The main task was to create a digital platform that meets the high demands of biotechnology professionals while also providing an accessible, understandable experience for a wider audience.

UX Strategy
From complexity to clarity

The process started with intensive UX workshops, in which we analyzed the weaknesses of the previous website presence using user personas and customer journeys.

The biggest pain points: confusing navigation, information overload, and lack of added value for non-specialized audience. Based on these findings, we developed a new information architecture with clear user flows and target group-specific content strategy.

Optimization of the information structure

By analyzing the current sitemap and comparing it with competitors, we were able to identify clear potential for improvement. The new structure creates understandable information hierarchies, reduces complexity, and improves orientation for all user groups.

Intuitive Interface

Building on this, we developed a user interface that guides visitors intuitively through the content. Using low-fidelity wireframes, we tested various usage scenarios and information paths early on.
User guidance is visually supported by targeted color schemes and icons that clearly identify both business areas and technological content.

The solution

A website for all target groups

User-centered design
Users are guided by the simple information architecture.

All users will be picked up.
Scientific information presented in an understandable way

Optimized loading times
Server-side rendering through Next.js for noticeably faster pages

Flexible Content Management
Headless CMS - ideal for scaling and extensions by Lactosan

Modern frontend
React enables responsiveness on all devices.