Liteville

Reaching success with a holistic performance campaign:

Liteville, an exclusive premium brand in the mountain bike segment, faced the challenge of launching its first carbon model on the market - strictly limited to only 200 units. Thanks to a well-thought-out, holistic market launch strategy, the key levers were pulled to reach the target audience effectively - all without an online shop.

Awarded with the Caesar Award:
The combination of deep customer understanding, creative storytelling, and a precisely coordinated digital campaign was honored with the Caesar Award in Silver in the category of dialogue marketing. Proof of how exceptional results can be achieved through strategic communication.

Customer focus at its best:

Valuable insights through expert interviews

One year before the launch, we conducted qualitative interviews with existing customers to deeply analyze their brand loyalty and expectations. The insights gained served as an essential foundation for targeting, the campaign concept, and all subsequent actions - a clear driver of success for the overall strategy.

Powerful visual identity:

Action-Shooting & POS-Material

From the development of the moodboard to the art direction to the action shooting - we created a strong visual foundation for the campaign. The assets generated from this directly flowed into social media communication, digital advertisements, and the product brochure, resulting in a consistent and appealing brand presence.

Maximize attention:

Social Media & Teaser Campaign

The carbon bike was first showcased at the Eurobike fair. During the months leading up to the fair, we already focused on a high-impact teaser campaign to achieve maximum reach and generate initial leads. Through precise geo-targeting, we were able to specifically address potential B2B customers on-site during the trade show, present the model, and produce additional video content for Facebook and Instagram - for a sustainable brand presence beyond the event.

Activation & Follow-Up:

Test drives and personalized communication

After the launch of the bike, an effective sales funnel on META - consisting of awareness, consideration, and lead campaigns - set the target audience into motion. At the Bike Festival in Riva del Garda, interested parties were able to experience the model up close during test rides. This was accompanied by personalized emails with further information that seamlessly linked the on-site experience with digital follow-up content.

Efficiency improvement through smart automations Newsletter & Direct Mailings

With automated direct mailing campaigns via Brevo (formerly Sendinblue), interested parties were specifically provided with all the important information about the new model - including details on which dealer in their area has the desired equipment variant available. At the same time, the campaigns provided us with detailed insights into the behavior and preferences of interested and purchasing customers - a game-changer for optimizing our measures.

Synergies across all channels

A digital success story:

The market launch of the Liteville 301CL Mk1

Liteville has successfully made the leap into digital transformation and has sold the exclusive carbon bike successfully through a clear strategy.

• 305 qualified leads were generated already during the campaign period.

• The online presence of the brand has been strengthened in the long term.

• An exclusive brand and product perception has been successfully established.
  
  

A proof of how a well-thought-out digital positioning enables sustainable success.